HTML template then just some “pretty” graphics. There is a lot more that goes into a GREAT ebay Do you ever see those listing templates on eBay results? They do not display on result pages because they are 40$ ebay templates. If you want to be a successful eBay business and you want sales, don’t purchase an ebay template that you find online for sale for $40. “How are all of your seller’s listings with ebay templates at the top of eBay searches?”